Excellence in software tool supported Sales & Marketing for B2B in engineering, manufacturing and energy industries. Rely on more than 20 years of experience on how to manage customers and how to win new leads with Inbound Marketing methods.
Get answers on how to grow and manage your customer base with the same sales & marketing team by using effective and efficient tool support and a web based marketing approaches.
Make sure you offer your customers specific solutions rather helping them within their daily challenges rather than anonymous products by analysing and segmenting your markets, any potential customers (leads) and shaping your offers.
Address unknown, potential customers with information and offers that is matching their actual needs. Convert them into valuable, long lasting customer relations.
Based on our experience with Hubspot, we can offer you to implement the processes, market segmentations, prioritisation and inbound marketing campaigns in Hubspot directly. We can also mitigate legacy data easily once we get them in a csv. file. The difficulty is not the migration itself, the difficulty is to clean up the data, so that you can use them seamlessly for filtering out certain market segments for specific campaigns. We will help you with this as well.
For technology-based industries it is important that the sales & marketing processes are shaped specifically to address and reach their B2B leads and turn them into valuable and recurrent customers. In this aspect it is necessary to understand the value of the products on offer. The added value is what leads turns into customers finally, especially technology providers need to deal with large organisations and a multitude of contacts in such organisations. There is usually only one person to approve, but many to say no. This is what needs to be tackled with the sales and marketing processes in order to increase conversion rate from leads to recurrent customers.
In this aspect we are going to help you:
In order to match the need of your clients and to be able to shape the offer exactly to their needs, it is tremendously important to understand you customer base, their needs and the triggers that let them buy. In the workshops offered here we will focus on the market segmentation according to parameters that are describing their needs and the triggers to buy. That allows you to filter your customer base and address them with specific value creation only applicable for that market segment. This will help to distinguish your product from the competition as you will be able to offer a solution rather than a product with a couple of features.
Once you understand your markets, it is easy to come up with tailor made campaigns addressing added value to a specific market segment. This will raise their attention, since you are not offering a product, but a solution to an existing problem or by creation of tangible added value.
Here we can help you to broaden your customer base by using social media to address specific messages, by creation of specific web pages, which answer the need of a specific customer segment, by email campaigns to your existing client base or by simply combining them all to drag those clients to your booth on a fair.
Based on our experience with Hubspot, we can offer you to implement the processes, market segmentations, prioritisation and inbound marketing campaigns in Hubspot directly. We can also mitigate legacy data easily once we get them in a csv. file. The difficulty is not the migration itself, the difficulty is to clean up the data, so that you can use them seamlessly for filtering out certain market segments for specific campaigns. We will help you with this as well.
For projectnetworld.com we are conducting workshops to define and optimise the sales & marketing processes, define market segmentation and parameters that characterise those segments. Based on this we will implement this process and properties by configuring Hubspot accordingly, so that the client can head-start to work with CRM & the inbound marketing opportunities provided by Hubspot.
Implementation of market specific properties in Hubspot and preparation of inbound marketing campaigns.
Implementation of Sales & Marketing for a specific software solution, which shall be offered sold per web.
Coding support for customised solutions fitting the needs of your organisation.
Let us win new leads and grow your customer base by shaping your approach to the markets
Karl Fatrdla Consulting
Zabernegg 24, 8503 Wetzelsdorf, Austria
+43 664 3181808
www.fatrdla.at
